Martha & Bros
- Pillers of the Bay
- Bay Area Faces
- Golden Roots
- Faces of Gold
- The Heart Of The City
- Community Heros
I wanted to Start in the Bay area since this is where I was conducting all the interviews.
After doing some research on the other competition. I started to contact some local businesses I knew and asked them about the types of people that visited their shops. Since it was a mix crowd of people I decided to make personas based on the people they described.
BI felt that these logos were close to where I wanted to be with my logo. So I placed them in color I would eventually use. After seeing them in different colors, I felt that the secondary logos could be used on sellable products, and other merchandise.
These logos were adjustable depending on the city they were in. Also I like the Heirchy of the text, and how it felt serious yet welcoming.
For the website portion of it, I wanted it to feel inviting, and filled with different choices of businesses